#GivingTuesday is December 2, 2014

GT_logo2013-final1-1024x85So I’ve seen the hashtag #GivingTuesday here and there, but didn’t have the most thorough understanding of what it was. I attended today’s #GivingTuesday information session at Rollins Philanthropy & Nonprofit Leadership Center (PNLC) and not only did I learn more about the global day of giving, but I also got REALLY excited about this year’s #GivingTuesday possibilities. For some basic background info check out this video:

This year is expected to be bigger and better than ever, and our very own Rollins PNLC is now a designated partner to the national organization. This means that the PNLC will serve as a local hub for ideas, collaborations, best practices and resources. HOORAY!

Many thanks to the PNLC for hosting and facilitating today’s presentation about #GivingTuesday. Below are some key take-aways from today that I want to share with my sizzling AFP Peeps:

  • You did not miss the #GivingTuesday boat! Even if your organization hasn’t “sailed” before, you can “come aboard” this year. And, if you start NOW you’ll have plenty of time to plan your strategy. Check out the presentation Kaia Forget and Brian Schulte shared with us today to get the wheels in your head turning.
  • Sign up for emails from the PNLC related to #GivingTuesday 2014. You’ll receive information about upcoming events/workshops surrounding this global day of giving and incredible resources that’ll be helpful to your #GivingTuesday campaign planning and implementation (e.g. an outreach calendar – how much easier can this get, right?!).
  • Check out the #GivingTuesday website for a plethora of tools including graphics, examples, ideas, case studies, etc.
  • The PNLC has created the hashtag #GivingTuesdayCFL to promote the initiative and local campaign efforts through December. Look for it on Twitter and Instagram! You can also follow #GivingTuesday on Facebook and Twitter.

Tips to consider when planning your #GivingTuesday campaign:

  • Identify a specific need your organization needs funding for (e.g. $2,000 to provide any number of families with Thanksgiving dinner).
  • Solicit a match. Give Kids the World did this and it proved to be very successful – check out their case study video.
  • Start promoting your campaign early – 2-3+ weeks before Dec. 2, 2014.
  • If this is your first #GivingTuesday campaign, start small. Set your fundraising goals realistically (even though you’ll be reaching for the stars).
  • Create a solid marketing plan to support your campaign. Much of #GivingTuesday is social media-based, but you can promote it ahead of time through other marketing vehicles.
  • Enlist assistance from “social media ambassadors” – board members, volunteers and friends of your organization who will share information about your campaign and the impact your organization has on our community via their personal social media accounts.
  • Consider the mighty ThunderClap! This is a new social media component that I feel is best described this way: “A new tool for amplifying your tweet into a sonic boom.” -Forbes.com. This FAQ helped me better understand how you can supercharge your message with the help of a crowd.

Have you participated in #GivingTuesday before? If so, share your thoughts with us in the comment section below. For those of you who have not participated before, do you think you will this year? Join the conversation online and perhaps with the crowd at our next AFP After Hours Social on July 31 at Cocina 214 (members and non-members are welcome to attend). We look forward to hearing from you!

10 reason why fundraisers join Association of Fundraising Professionals

Need a reason to join AFP? Well, we have 10 great reasons in the video below. Please click play below and check it out!

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May 15 – Non-Profit Social Media Networking

Non-Profit Networking in the 21st Century:
Using social media to connect and engage your community

Monthly Luncheon Wednesday, May 15, 2013
Please Register Here
Winter Park Civic Center, 1050 W. Morse Blvd, Winter Park, FL
Sponsored by BidPal

Headshot Josh MurdockThis session will provide tangible ideas for using LinkedIn, Facebook and Twitter to effectively engage and steward your donors and community supporters.

Presenter Josh Murdock is an EdTech blogger who’s sits on the planning team for FLBlogCon and was active supporter of the recent Blogging for Good initiative. He has covered local and national technology and educational events and loves talking about apps, startups, innovation, and food trucks. A member of Social Media Club, Josh also mentors at Startup Weekend Orlando.

Fondly called “Professor Josh” he has presented at numerous conferences and has served on the planning team for iSummit, TechVenture, Venture Lounge, and Florida Bloggers Conference. He is an educator, instructional designer, tech nerd, foodie, photographer, sketch artist and all around geek.

Sponsored by:

What Did You Just Say?! Learn How to Communicate So Your Board Understands You! – Resource Center – AFP

You’re a fundraiser in a corporate world and you’re having a hard time communicating to connect the two. Peter Drury, director of development at Splash, an AFPeep and returning speaker at the AFP International Conference on Fundraising will help you create a dashboard to guide you in communicating with your board, as well as a thesaurus to make sure the communication is understood by all parties!

via What Did You Just Say?! Learn How to Communicate So Your Board Understands You! – Resource Center – AFP.

As a fundraiser you are challenged with reporting to a board that may be made up of corporate professionals such as attorneys, accountants, executives, etc. So how do you make sure you’re providing them with the information they crave, while representing the fundraising data in an accurate and helpful manner? The key, says Drury, is to create a fundraising management dashboard.

When you’re driving your car you rely on the dashboard to tell you how fast you’re going, when you need gas, if it’s time to change the oil and these days even the weather. You rely on this dashboard to lead you from point A to point B. Why then wouldn’t you use a dashboard to guide you in your relationship with your board? Through the development and use of a fundraising management dashboard you can build shared understanding among leaders, placing focus where it  must be.

“When volunteers come on to boards they may not know the same things as fundraisers,” says Drury. “However, they’re inclined to ask questions about the fundraising aspects of the organization. So, how do we give them guidance on what specific questions to ask so fundraisers are held accountable, and so they gain the data they’re seeking?”

Drury finds that although board members are successful in the corporate world, they may need some guidance and leadership when it comes to fundraising. Fundraisers have the role of making sure the board has the right information. For example, say you bring on a board member because of their connections in the community, but as the fundraiser you do not provide the right information to the board. Right then you’re losing the communication connection and ability to gain social capital among the board’s connections.

Crafting Your Dashboard

How does a fundraiser make sure they’re providing the correct information to the board? Drury suggest creating a dashboard—a template that you will use to report the same updated information from board meeting to board meeting. Drury’s personal template, which was featured in the 2012 September/October issue of Advancing Philanthropy, follows seven key indicators. These indicators feature data that both he and the board agree are most important.

“One of my seven indicators is member retention. Member retention is more important for a board to evaluate fundraising success than is the number of dollars brought in,” says Drury. “More members today could mean more dollars in the future. It’s about communicating the correct information as a lead indicator opposed to a lag indicator,” says Drury.

During Drury’s session, How to Build (and How Not to) a Fundraising Management Dashboard on Monday, April 8 from 1:15 – 2:30 p.m., he’ll take direct questions from the audience and help them craft a fundraising management dashboard that’s unique to their organization and board. He assures that this dashboard is not heavy-handed in terms of math but more so in perspective.

Once you’ve created your dashboard the next step is to accurately communicate the most important data from your template to the board. But what happens when your board doesn’t understand your fundraising jargon? Enter Drury’s second session at the AFP International Conference on Fundraising in San Diego: Lost in Translation? Tools & Tips for Using the Language of Business to Communicate Fundraising Priorities.

In Other Words

Through the work that Drury has been doing with dashboards over the last couple years, he realized that people were getting stuck on the language barrier between themselves and the board. Yes, you now have a great template of information to present to your board, but it doesn’t mean much if they don’t understand a word you’re saying!

“During my session in Vancouver [at last year’s AFP conference] I explained fundraising in a non-fundraising language. I used business language. Fundraisers are not my target audience, they’re my friends and allies. The dashboard—that’s for fundraisers. But the target audience for the tool is the board. That’s who the fundraisers build it for, so they need to know how to communicate the data from the tool,” convinces Drury.

Drury gives the following example, such as when the CEO asks the fundraiser to prioritize and focus on a major gift of $100,000. “The fundraiser should counter that request by asking if it’s better to have one gift of $100,000, or 1,000 gifts that are $100 each,” says Drury. “If I put all of my time into a $100,000 gift and I don’t get it then I have no money, but if I spend my time getting 1,000 smaller gifts and I don’t secure a few then I’m still left with money. And what happens if that big gift donor doesn’t return the next year, when at least a few of my smaller gift donors are likely to return,” says Drury.

The purpose is to open your board’s eyes to a fundraising view with business jargon. It’s also about communicating the priorities of fundraising in a business language that your board can understand. That’s what Drury’s second session, Lost in Translation? Tools & Tips for Using the Language of Business to Communicate Fundraising Priorities on Tuesday, April 9 from 12:45 – 2:00 p.m. will teach you.

Bring the issues that are plaguing you! “In both sessions I will take time to ask people what they’re stuck on,” says Drury. I want to know the hardest questions they’re facing. We’re going to create a dashboard to present to the board and a thesaurus to accurately communicate the data.”

As an advanced development professional you will benefit from both of these sessions, as they stand alone in their features. They will complement each other but not repeat the teachings. The first will flow into the second perfectly!

Life As An AFPeep

If you don’t catch Drury in his education sessions, you will certainly be able to find him in the Peeps Nest in the Marketplace and roaming on social media. As an official AFPeep, Drury encourages all attendees to approach these social media guru’s at the conference and ask them everything from the basics of “What is a hashtag?” to, “How can I use social media to promote my nonprofit?”  No question, says Drury, is too simple or stupid. This is a safe place for anyone to ask anything that they’re too shy to ask amongst the millions on the waves of social media.

Drury’s journey to an official AFPeep began on social media when he was following the 2010 AFP International Conference remotely. After building several relationships via Twitter, he was thrilled when they all came together to meet face-to-face at AFP’s conference, and thus the AFPeeps were born. They have been chirping all over Twitter ever since.

Don’t be shy—the AFPeeps are not an exclusive club that you can’t join! The AFPeeps are just like you and find social media to be a compelling aspect to the nonprofit world and fundraising professionals. To join in on the conversations, simply tweet using the hashtags #afpeeps and #afpmeet!

Whether you’re tuning in remotely via social media or you’re attending Drury’s sessions in the flesh, you’ll be sure to walk away with a template on how to communicate with your board, what to communicate to your board and a ton of confidence for that next board meeting!