AFP members will want to attend The Case for Support – How to get from zzz to $$$. Please be prepared: this one hour session may be a different twist on the classics!
Can you share your organization’s work and goals without making your prospects’ eyes glaze over? Is your case for support clear, concise, and compelling? Is your mission statement a call to action? or committee-composed drivel? Richard Russell will share his success engaging prospects using aspirational language and simple interactive visuals.
AFP Central Florida Chapter and Rollins College Philanthropy & Nonprofit Leadership Center will partner on Wednesday, February 19, 2014 to offer our Central Florida community this educational session with Richard Russell.

The Philanthropy & Nonprofit Leadership Center, part of the Rollins College Crummer Graduate School of Business, was established to strengthen the impact, effectiveness, and leadership of nonprofit and philanthropic organizations through education and management assistance.
Registration is required and seating is limited (click here).
Richard will share his successes engaging prospects using aspirational language and simple interactive visuals.
- Samples of compelling cases and effective materials
- Presentation vs. Conversation
- Strategies for engaging prospects
- Putting yourself in your prospect’s place
- Top 10 Don’t Do list
Registration: Rollins PNLC and AFP Member: $20; Non-Member: $40; Student: $15
Richard Russell has extensive experience in fundraising, management, and strategic planning. As both executive and consultant, Richard has planned and participated in capital campaigns ranging from $30 million to $3 billion. His expertise includes board development; strategy, cultivation, solicitation, and stewardship for both outright and deferred major and principal gifts; and program evaluation. He has held leadership positions at The Nature Conservancy, the ACLU, The Phillips Collection, Washington National Opera, and San Francisco Opera, and the Dr. Phillips Center for the Performing Arts. Richard has degrees from Yale and Episcopal Divinity School.
Registration is required and seating is limited.
Please click here to register.